Seed

I was hired to codify, clarify, strategize, and humanize Seed’s brand voice which metamorphoses at the intersections of science and poetry, and art and commerce.

I understood that science can feel, at best, complex, and at worst, intimidating – so I also sought to use the zeitgeist, poetry, and pop culture as trojan horses to translate Seed’s brand, or lower the barrier to entry and open doors to the masses to provide education-based agency over their health. In order to accomplish this, I had to employ language that meets people where they are.

Highlights include creating the SMS commands for Seed’s AI acquisition named PoopBot — an actionable way to decode our most valuable biomarker (poop) to support our GI and whole-body health, building campaigns for Seed’s pre-launch and launch of their Pediatric Daily Synbiotic, PDS-08™, including creating a science translator named Dot to help teach parent and child about microbial science, their gut microbiome, and digestion, as well as crafting educational, yet accessible captions for their social channel @seed.

Collaborated + executed all narrative strategy + copy from NY for this LA-based company via Slack, GoogleHangouts, Zoom, Asana, Notion, in Docs + Sheets, text, and even an old-fashioned call here and there.Full-time Lead Copywriter, Editor, and Content Strategist across all platforms.

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