I was approached by Tyler Haney (Former Founder of Outdoor Voices) and her creative partner Tiffany Wilkinson (Former CD of Outdoor Voices and Manrepeller) to create Branding and Identity for their newest brainchild, Joggy. Joggy is a DTC Full-Spectrum CBD and THCV brand.
It was vital for Joggy to communicate that they are leaders in the CPG cannabinoid space. To support this claim, I was tasked with translating the proprietary science behind their formulations—which goes a little something like this...
Joggy’s water-based, lipid encapsulation delivery system increases stability, potency of scientifically studied dosages, and bioavailability. Translation: Because Joggy protects their CBD lipids — Joggy products support 4x more absorption as compared to conventional oil-based dosages.
The deck below features the foundational narratives I created including Brand Story + Positioning, Unique Selling Propositions, Glossary of Scientific Terms, General Webpage Copy (Homepage + PDP), Product Names, Packaging, Welcome Kit, and beyond.